Spray and Pray PR

Many PR agencies do it. We optimized it.

On a fall day in 2022, Slate writer Dan Kois conducted an experiment: He “said yes” to every single publicist pitch email that arrived in his inbox. The content of the 162 PR pitches he received that day, he concluded, “suggests that many, many publicists send out press emails blindly, to every email address they can buy, shotgunning them into the media world in hopes that just one might hit its target.”

But, Kois added, “You never know! Emails are basically free, and who can say which reporter will end up interested in your weird Taylor Swift casket?”