PR Campaign Pricing
Reduced Rates for Do-It-Yourself PR (Scroll Down Page for DIY Pricing)
Bronze
5 Hours of Work
$170/hour to work w/Michael Simonson
$125/hour to work w/Vetted & Trained Publicist
~750 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
Silver
10 Hours of Work
$160/hour to work w/Michael Simonson
$120/hour to work w/Vetted & Trained Publicist
~1,500 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
30-Minute Campaign Recap + Post-Campaign Strategy Call
Gold
20 Hours of Work
$150/hour to work w/Michael Simonson
$115/hour to work w/Vetted & Trained Publicist
~2,500 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
LinkedIn Pitching**
Qwoted Account Setup
~50 Personalized Pitches
45-Minute Campaign Recap + Post-Campaign Strategy Call
Platinum
30 Hours of Work
$150/hour to work w/Michael Simonson
$115/hour to work w/Vetted & Trained Publicist
~3,500 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
LinkedIn Pitching**
Qwoted Account Setup
~150 Personalized Pitches
1 Hour Campaign Recap + Post-Campaign Strategy Call
Need more hours? Custom pricing available on request
Do-It-Yourself PR Pricing
Self Pitching/AI Pitching
If you choose to write the pitch email yourself, or let us use AI to write the pitch email, that will reduce our workload by around 3 to 5 hours.
Self Distribution
You can save even more by distributing the pitch to journalists yourself (i.e. emailing journalists from your own email account/sending tool). This will reduce our workload by around 1.5 hours to 3 hours.
PR Coaching
If you choose to write the PR pitch email yourself and/or distribute the pitch to journalists on your own, we can coach you over zoom at a $170/hour rate with Michael Simonson or $120/hour with a junior publicist (discounted if you buy in bulk).
The Fine Print
The pricing/packages above do not include interview coordination. Instead, anytime a journalist replies to our PR pitch email, the response will be automatically forwarded to your email inbox. You will then be responsible for replying to the journalist to setup an interview. If you’d like us to coordinate interview times, zoom call setup, and sending out calendar invites, we will charge you by the hour at the rates above.
All campaigns take about 2 months from start of engagement until the final pitch is emailed to a journalist. If you’d like us to send out PR pitch emails up to faster, there is a $50/hour surcharge.
Receive a 5% discount if you sign up for 2 to 3 campaigns in a 6 month period. Get a 10% discount if you sign up for 4 or more campaigns in a 12 month period.
It can take 1 week to many months for an article, TV segment, or podcast interview to be released.
It’s possible you will get NO media placements from our campaigns. It’s also possible a journalist will write or report a NEGATIVE aspect of your business, organization, or cause.
We reserve the right to publicize the results of your PR campaign to promote The Media Whisperer. If you’d like us to refrain from promotion, there is a $1,000 Non-Disclosure Fee.
**We use the Aimfox platform for LinkedIn pitching. Please review Aimfox’s terms of service regarding potential restrictions on your account.