PR Campaign Pricing
Do It Yourself PR
Scroll Down for Done-For-You PR Pricing
Media List Only
$150 for contact info of ~500 journalists ($100 for every additional ~500 journalists)
We will craft a media list of ~500 journalists most likely to cover your business (includes email address, social media profiles, and a comprehensive bio)
You are responsible for writing and sending the PR pitch emails
(We will provide a guide for writing and sending PR pitch emails)
Distribution Add-On
+ $400 for distribution to journalists
$150 add-on fee for 1-month of LinkedIn retargeting (400 to 900 journalists retargeted per month. LinkedIn Premium recommended for optimal benefit)
$100 add-on fee to setup Qwoted or Connectively account for inbound quote requests; $200 for both. ($150/month Qwoted premium plan recommended for optimal benefit or $20/month for Connectively).
We will send your PR pitch emails to journalists using our email sending tools
You will still be responsible for writing the PR pitch emails
We will provide a guide for writing PR pitch emails
It will take us approximately 1 to 2 months to pitch all journalists
AI Pitching Add-On
+ $350 for an AI-written pitch email vetted by our team
We will interview you for ~1 hour, then use AI to write a PR pitch email. You will be able to edit the pitch before it gets send out
Done For You PR
Bronze
$850 to work w/Michael Simonson
$625 to work w/Vetted & Trained Publicist
Approximately 5 Hours of Work (Billed Hourly in Upwork)
~500 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
Silver
$1,600 to work w/Michael Simonson
$1200 to work w/Vetted & Trained Publicist
Approximately 10 Hours of Work (Billed Hourly in Upwork)
~1,500 Journalists Pitched
Media List to Pitch On Your Own At End of Campaign
30-Minute Campaign Recap + Post-Campaign Strategy Call
Gold
$3,000 to work w/Michael Simonson
$2,300 to work w/Vetted & Trained Publicist
~2,500 Journalists Pitched
Approximately 20 Hours of Work (Billed Hourly in Upwork)
Media List to Pitch On Your Own At End of Campaign
LinkedIn Pitching**
Qwoted Account Setup
~50 Personalized Pitches
45-Minute Campaign Recap + Post-Campaign Strategy Call
Platinum
$4,500 to work w/Michael Simonson
$3,500 to work w/Vetted & Trained Publicist
~3,500 Journalists Pitched
Approximately 30 Hours of Work (Billed Hourly in Upwork)
Media List to Pitch On Your Own At End of Campaign
LinkedIn Pitching**
Qwoted and Connectively Account Setup
~150 Personalized Pitches
1 Hour Campaign Recap + Post-Campaign Strategy Call
Need more hours? Custom pricing available on request
The Fine Print
The pricing/packages above do not include interview coordination. Instead, anytime a journalist replies to our PR pitch email, the response will be automatically forwarded to your email inbox. You will then be responsible for replying to the journalist to setup an interview. If you’d like us to coordinate interview times, zoom call setup, and sending out calendar invites, we will charge you by the hour at the rates above.
All campaigns take about 2 months from start of engagement until the final pitch is emailed to a journalist. If you’d like us to send out PR pitch emails up to faster, there is a $50/hour surcharge.
Receive a 5% discount if you sign up for 2 to 3 campaigns in a 6 month period. Get a 10% discount if you sign up for 4 or more campaigns in a 12 month period.
It can take 1 week to many months for an article, TV segment, or podcast interview to be released.
It’s possible you will get NO media placements from our campaigns. It’s also possible a journalist will write or report a NEGATIVE aspect of your business, organization, or cause.
We reserve the right to publicize the results of your PR campaign to promote The Media Whisperer. If you’d like us to refrain from promotion, there is a $1,000 Non-Disclosure Fee.
**We use the Aimfox platform for LinkedIn pitching. Please review Aimfox’s terms of service regarding potential restrictions on your account.