Elevator Pitch PR
Generally speaking, Elevator Pitch PR campaigns consist of three parts:
Part 1: The Interview/Information Gathering Process
Part 2: The Writing of the Elevator Pitch Email
Part 3: The Building of the Media List (and distribution of the pitch emails)
Depending on a client’s budget, we can spend hours, days, weeks, months, or even years cycling through these three PR campaign stages to try and generate media coverage.
Of course, none of our clients have infinite budgets. Moreover, every one of our client’s budgets is unique; in some cases, clients have especially small or large budgets.
Consequently, we offer relatively fluid pricing depending on your budget:
We charge $200/hour to execute a PR Campaign, which covers the Interview/Information Gathering Process all the way to the PR Pitch Email Distribution Process (Please scroll down to the “What Happens After We Distribute Your PR Pitches?” section to read about what happens if and when journalists respond to our pitch emails)
We require that clients commit to a set number of hours prior to the start of your campaign, with a minimum of 10-hours of work ($2,000 final cost), as we have found that it’s impractical to execute a successful campaign in less than that time.
Clients can order more than 10-hours of work. We recommend (but do not require) ordering at least 15 hours ($3,000) to let us flex our creative pitching muscles; in some instances, 20 hours ($4,000) or more may be ideal. (We are happy to hop on a call to explore how creative we can get, depending on your business’s backstory and how many hours you order).
If we end up not needing to work all the hours you ordered, we will refund you the overage after all the pitch emails have been distributed to journalists.
Speed Run
$225/hour
We will interview you, write your PR pitch email, build your media list*, and setup pitch distribution - and we’ll do it as fast as we can (we promise it will take no longer than 6 hours). You are required to join us the entire time by phone or video call to maximize efficiency.
If you want to cut down the length of the Speed Run call to save even more money, you can DIY one or more of our service offerings: The pitch writing, the media list building, and/or the pitch email distribution. In that case, we’ll provide you a complimentary DIY PR guide for assistance.
*(Maximum Media List Size = 1,000 Journalists, Unless You Setup Email Distribution Yourself)
How Long Does It Take to Pitch Journalists and Get Media Coverage?
We cannot guarantee we will get you media coverage (Read more about this in the “Do You Guarantee Media Coverage?” section below)
In regards to how long it takes to start sending out your pitch emails, it depends on how many clients we are currently pitching to journalists. From the time you retain us to the time we send the first pitch to a journalist can be as fast as 2 days, and as long as 2+ weeks. Once we begin emailing pitches to journalists, the time between the first pitch being sent to the time the last pitch is sent can be as fast as a few weeks, and as long as 2+ months.
There are two paid options to speed up the PR pitching process:
Fast Track Method 1: We will prioritize the pitch writing and distribution setup process over other clients, so that we begin pitching journalists as soon as possible after you hire us.
Fast Track Method 2: We will increase our sending capacity, so that we can pitch the journalists in your media list faster.
You can pay $500 for either Fast Track Method, or $750 for both
If, after we start sending out pitches, any journalists express interest in covering your business, it will take the journalist additional time to get their editor’s approval to report on you, conduct interviews and research, and put their article/segment together. Sometimes it only takes journalists a few days to publish an article or broadcast a TV segment. Sometimes it takes many months.
Payment
We bill by the hour through an Upwork contracts that you have to propose or accept after we propose.
Do We Guarantee Media Coverage?
No, we do not guarantee media coverage.
We merely promise that we will pitch you to a large list of journalists - typically well over 1,000 - who work for a cross-section of the most prominent media organizations in the U.S. and the world.
Since we signed up our first client in 2020, we have secured at least one earned media placement for the majority of the 100+ companies and organizations that have hired us; we often secure multiple placements in a single campaign (our most successful single campaign generated around 40 online, newspaper, magazine, and TV placements among the country’s most storied media outlets).
What Happens After We Distribute Your PR Pitches?
In order to keep our fee as low as possible, by default we do not handle post-pitch communication with journalists. In other words, if after receiving the pitch email a journalist replies to learn more, our clients are entirely responsible for answering questions, scheduling interviews, setting up zoom calls, etc.
In order to ensure that all journalist email inquiries are received, prior to the distribution of pitches clients are required to schedule a 15-30 minute auto-forwarding setup video call. During this call, we will instruct the client how to setup email auto-forwarding.
We are also happy to serve as an intermediary for our clients and journalists, schedule interviews, setup Zoom calls, and otherwise stay on top of journalists to ensure they end up covering you, for the following price:
We charge an hourly rate of $250 for all post-pitch journalist communication